
Improving the lives of seniors
Team members can nominate groups, individuals, or organizations considered strong “Elder Allies” in our communities to receive a donation of up to $1,000.
These nominations will be curated into a short list for team members to vote on the successful donation recipient. We aim to award a donation to a successful recipient in each province we serve (Nova Scotia, New Brunswick, and Ontario) up to four times a year.
Meet the Great People Give Recipients
We’re thrilled to honour more Elder Allies with the latest recipients of our Great People Give donations.
Inspired by our Great People, these donations create meaningful opportunities to recognize elders for their wisdom and talents.
In Winter 2025, we supported three organizations:
- Dartmouth Seniors Service Centre: They offer a wide range of impactful programs and services for older adults at an affordable price.
- Hampton Seniors Resource Centre: Their programs focus on allowing older adults to remain physically active and engaged with others to support healthy aging.
- Mississauga Fire Fighters Association Benevolent Fund: They go above and beyond to serve and support older adults in the Mississauga community.

2024 Donation Recipients:
We are proud to highlight previous donation recipients from Nova Scotia, New Brunswick, and Ontario:
2023 Donation Recipients:
We are proud to highlight the previous donation recipients from Nova Scotia, New Brunswick, and Ontario:
